The Fastest Growing Retail Channel
Online Grocery Pickup
Walmart's Secret Weapon
Nielsen is projecting that online grocery pickup (OGP) will capture 20% of the total grocery retail sales, $100 billion, by 2022. Customers are quickly adopting to this new channel and Walmart is leading the way.
Walmart has more than 2,100 locations already supporting online grocery pickup and another 1,000 locations to be added by the end of 2019, bringing the total to 3,100 locations. Walmart's aggressive roll out of delivery as an option will further add to the growth of their online program. This is not something Amazon has an answer for outside of urban markets.