What is Beyond Sales & Marketing about?
It became very clear after working with suppliers for many years that there is a significant need for many suppliers to be supported in a much more comprehensive way.
The knowledge and skill sets required to be proficient in today's disruptive market go beyond what a typical independent broker or sales representative can do on a weekly basis. It takes more than just a good product to be successful. It takes a team of deep subject matter experts to leverage both sales and profitability.
This does not mean that this costs more, in fact, this support may cost less than what a supplier is paying today.